| |
Basic |
Standard |
Premium |
| Keyword assessment |
x |
x |
x |
 |
| Yahoo directory submission |
x |
x |
x |
| Express Submission (b) |
x |
x |
x |
 |
| Looksmart directory submission |
x |
x |
x |
| Express Submission (b) |
x |
x |
x |
 |
| AOL directory submission |
x |
x |
x |
 |
| Setup Overture account for all relevant keywords |
x |
x |
x |
| (for Yahoo, MSN, Lycos, AskJeeves, and AltaVista) |
 |
| Setup Google Adwords account for all relevant keywords |
x |
x |
x |
| (for Google and AOL) |
 |
| Setup Findwhat.com account for all relevant keywords |
|
|
x |
| (for Excite and Findwhat) |
 |
| Setup About.com account for all relevant keywords |
|
|
x |
 |
| Optimize index page |
|
x |
x |
| Optimize existing pages |
|
x |
x |
| Make site search-engine friendly |
|
x |
x |
| Custom doorway creation for targeted keywords |
|
|
x |
| Number of doorway pages |
|
|
10 |
| Paid Inktomi inclusion (1 year) |
|
x |
x |
| Custom submission to 8 largest engines |
|
x |
x |
| Mass submission to 100 2nd tier engines |
|
|
x |
| Unique jpegs (a) |
|
x |
x |
| Added link popularity |
|
|
x |
 |
| Online Log File Analysis |
x |
x |
x |
| Online Positioning Reports |
x |
x |
x |
 |
| (a) jpegs specific to the keyword will be added to each doorway vs. one global |
| (b) 7-10 days vs. 8 weeks |